CareYourWay Features on BBC Spotlight Following the 2025 West Country Women Awards!

CareYourWay recently featured on BBC Spotlight South West following the recognition of Anna Potgieter, Head of Brand and Marketing, who was named Employee of the Year at the 2025 West Country Women Awards. Filmed at the BBC studios in Plymouth, the interview began by acknowledging Anna’s achievement before moving into a broader discussion about CareYourWay, its journey, and the home care sector it operates within.

The conversation offered viewers insight into Anna’s role at CareYourWay, recently celebrating two years with the company, and the work that goes on behind the scenes to support local care teams and the people they serve.

From Award Recognition to CareYourWay’s Story

During the interview, Anna spoke about her responsibilities within CareYourWay and how her work supports the organisation’s wider mission. She discussed CareYourWay’s development over recent years, including its transition into franchising in 2021, and how this has allowed the organisation to grow while remaining focused on quality and consistency.

She explained how franchising enables local teams to deliver care within their own communities, supported by shared values and a strong organisational framework. This approach allows CareYourWay to expand its reach while maintaining a clear identity and standard of care.

Reflecting on the Care Sector

The interview also touched on the wider care sector and the importance of recognising the people who work within it. Anna spoke about the dedication of care professionals and the role home care plays in supporting individuals to live independently at home.

She highlighted the need for greater awareness and appreciation of the sector, particularly the skill, commitment and compassion required to deliver care day in and day out. The discussion reflected pride not only in CareYourWay as an organisation, but in the wider care workforce as a whole.

A Proud Moment for CareYourWay

Appearing on BBC Spotlight South West marked a meaningful moment for both Anna and CareYourWay, providing an opportunity to share the organisation’s story following multi-regional recognition at the West Country Women Awards. The interview offered a glimpse into the people, purpose and progress behind CareYourWay’s continued growth. 

Anna now serves as an Ambassador for the West Country Women Awards, encouraging more younger people to join both the sector and the awards each year, to help recognise and showcase other talented individuals across the region.

CareYourWay would like to thank the BBC Spotlight South West team for the warm welcome and engaging conversation. The full interview can be viewed below.