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We are delighted to announce that Anna Potgieter has been named Employee of the Year at this year’s West Country Women Awards — a moment of incredible pride for our whole team. The award, judged and presented by Womble Bond Dickinson, recognises the individual who has demonstrated outstanding commitment and truly exceptional contribution over the past year.
The West Country Women Awards celebrate women across the region who have gone above and beyond in their roles — whether in business, care, creativity, community or innovation. Among its many categories, the Employee of the Year Award — sponsored by Womble Bond Dickinson — is one of the most eagerly anticipated as it singles out an individual whose dedication, impact and excellence have made a tangible difference.
For Anna, being chosen as the winner is a testament to her influence, energy and the difference she makes every single day. Her award reflects not only her own success but also the values and spirit of the organisation she represents.

Anna’s journey with us began just under two years ago, when she joined as a Media and Marketing Assistant. Since then, she has flourished into the role of Head of Brand & Marketing, becoming a driving force behind our growth and visibility across the UK. In that time, she’s helped expand our reach so we can connect with more families and loved ones in need of our care services — always oriented around the little things that matter most to each individual client.
Beyond the strategic side of marketing, Anna has devoted herself to showcasing the incredible work of our home‑care teams nationwide. Her creative vision, her commitment to storytelling and her genuine compassion have helped shine a spotlight on the people who make our services so special.
Receiving the Employee of the Year Award is a deeply meaningful moment for Anna. She says she feels “deeply proud to have won this accolade, and to do the work that she does every single day.” Her dedication, passion, and warmth have touched so many — and this award honours that impact.
This award not only recognises Anna’s individual accomplishments but also reinforces the values of the wider team. Her leadership in marketing and brand strategy has helped raise the profile of our services, ensuring that families across the UK can access the care and support they need.
We extend our sincere congratulations to Anna on this well‑deserved recognition. Her achievement stands as a clear example of what can be accomplished through dedication, expertise, and a genuine commitment to making a positive impact.

Photography by Jim Wileman
This article was last updated on December 3rd 2025 by CareYourWay
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