Women Who Inspire: CareYourWay Semi-Finalists in the West Country Women Awards

The West Country Women Awards are all about celebrating women who inspire, lead, and make a real difference in their communities. This year, two members of CareYourWay’s leadership team have been named semi-finalists, marking a proud moment for our organisation and the families and carers we support every day.

CEO and Co-Founder, Sarah Sabater, is recognised in the Employer of the Year category, while Head of Brand & Marketing, Anna Potgieter, has been shortlisted in both Women in Digital & Marketing and Employee of the Year.

For CareYourWay, these honours are not just about two individuals. They represent the heart of who we are — a family-founded business, now celebrating 20 years, that has always believed in compassion, leadership, and excellence in care.

A Spotlight on Women in Leadership

The West Country Women Awards were designed to shine a light on women who go above and beyond in their work, often shaping their industries in ways that inspire others. For CareYourWay, seeing Sarah and Anna recognised side by side is a reminder of the difference that women are making in home care — blending wisdom, experience, and fresh ideas to change lives.

Sarah’s semi-finalist place for Employer of the Year is a recognition of her unwavering commitment to building a supportive, respectful culture across the CareYourWay network. She and her husband, Manuel, alongside the Sabater family, founded the organisation in South Devon 20 years ago. Since then, her leadership has helped CareYourWay grow into a trusted national network, always keeping compassion and people at the centre.

Anna’s recognition highlights a very different but equally powerful story. At just 20, she joined CareYourWay as a marketing assistant, supporting local campaigns in South Devon. Her creativity and dedication soon stood out, and she is now Head of Brand & Marketing, shaping how families across the country see and trust CareYourWay. Her nominations in Women in Digital & Marketing and Employee of the Year highlight both her innovation and her day-to-day commitment to supporting families and franchise partners.

Stories That Inspire Families

While awards celebrate achievement, what matters most is the difference these women make to the lives of families every day. Sarah’s leadership has created an environment where carers are valued and supported, ensuring clients feel safe and cared for in their own homes. Anna’s work behind the scenes ensures that families searching for help can find a name they trust, with clear information and a warm connection from the very first touchpoint.

Together, their efforts showcase how leadership and innovation come together at CareYourWay, helping families feel confident that their loved ones are in safe hands.

A Reflection of CareYourWay’s Values

These semi-finalist positions reflect more than personal success. They show that CareYourWay’s culture is strong, forward-thinking, and deeply rooted in its purpose: to live and breathe excellence in care, and to transform lives through outstanding support.

Sarah’s decades of wisdom and Anna’s modern perspective complement one another, demonstrating the blend of tradition and innovation that has guided CareYourWay for 20 years. For families, it means care that is reliable, compassionate, and responsive. For franchise partners, it highlights the strength of the leadership team that stands behind them, ensuring every office has the tools to grow and succeed.

Looking Ahead

As CareYourWay celebrates its 20th anniversary, having both Sarah and Anna named semi-finalists in the West Country Women Awards is a proud reminder of what the journey has always been about: people. Families, carers, clients, franchise partners — and the leaders who continue to drive positive change.

Whatever happens at the finals, CareYourWay is humbled to see its leaders recognised alongside so many inspiring women across the region. It is a celebration not only of Sarah and Anna, but of the wider CareYourWay family, and the shared belief that through compassion, innovation, and community, care at home can keep changing lives for the better.