CareYourWay Northern Growth Summit strengthens collaboration, leadership and regional development.

CareYourWay continues to strengthen its franchise network through collaboration, shared accountability and a commitment to raising standards in home care delivery across the UK.

The Northern Growth Summit, held in Manchester on 2 June, brought together franchise partners and senior leaders to reflect on regional performance, align on priorities for growth, and reinforce a shared approach to delivering high-quality care at scale.

Rather than operating as a series of standalone discussions, the day focused on how the network can grow sustainably while maintaining consistency, accountability and strong local leadership across all regions.

The event combined strategic discussion with open forum conversation, allowing space for both leadership direction and operational insight in the form of feedback from those delivering care services on the ground.

Aligning growth with consistency and quality.

A central theme of the summit was how CareYourWay can continue to expand its franchise network while protecting the consistency and quality of care delivery.

Discussions focused on regional performance across the Northern network and how rising demand for home care can be met without compromising compliance standards or responsiveness to local needs.

Franchise partners contributed on-the-ground insights from their areas, highlighting both growth opportunities and the operational realities of delivering care in increasingly complex environments.

Across these conversations, a clear emphasis emerged: sustainable growth depends on maintaining operational stability and shared standards across the network, not growth at any cost.

Recognising collective achievement across the network.

A key moment in the day reflected on CareYourWay being awarded Emerging Franchisor of the Year at the British Franchise Awards 2025.

The recognition was discussed not as an individual milestone, but as a reflection of the wider franchise network’s performance and commitment to high standards of care.

Attention was drawn to the combined contribution of care teams, office staff and franchise partners who deliver consistent, person-centred support to individuals and families in their communities every day.

The discussion reinforced that external recognition is ultimately grounded in day-to-day operational excellence across the network.

Workforce sustainability as a critical challenge.

Workforce recruitment and retention in home care formed one of the most important and practical discussions of the summit.

Conversations explored what attracts people into care roles, and more importantly, what supports them to remain in the sector long term.

Rather than focusing solely on recruitment activity, emphasis was placed on the systems, structures and leadership approaches needed to support a stable and sustainable workforce.

There was shared agreement that workforce wellbeing and clarity of operational design are essential to maintaining both service quality and continuity of care.

Leadership, accountability and network alignment.

Leadership capability and accountability across the franchise network were also key areas of focus.

Discussions considered how leadership behaviours directly influence team culture, consistency of delivery and overall performance across local services.

Franchise partners shared experiences and practical approaches from their own regions, reinforcing the value of peer learning and collaboration in strengthening the wider network.

A strong theme throughout was the importance of alignment between franchise partners and central leadership to ensure consistency while still allowing for local responsiveness.

Purpose-led growth and long-term direction.

Alongside operational and leadership discussions, the summit provided space to reflect on the broader purpose underpinning CareYourWay’s work.

Conversations consistently returned to the importance of supporting independence, dignity and quality of life for people receiving care in their own homes.

This purpose was framed as the foundation of the organisation’s growth strategy, ensuring that expansion is always matched by strong standards, capable leadership and a stable workforce.

The summit reinforced that long-term success in home care depends on balancing commercial growth with sustained social impact.

Looking ahead across the CareYourWay network.

The Northern Growth Summit was very well received by franchise partners, with strong engagement throughout the day and open, practical discussion across all key areas.

There was clear value in bringing the network together in person to share experiences, reflect on progress and align on priorities in a way that felt relevant and useful at a local level.

Our leadership team looks forward to continued regional sessions across the UK, with the next Southern Summit taking place in just a few weeks’ time.