A blend of backgrounds harmonised for success; Sobia and Shahid finalists for 'Dynamic Duo.'

Celebrating Dynamic Leadership 

CareYourWay Hertfordshire has been named a finalist in the prestigious 2025 BFA HSBC UK British Franchise Awards, recognised in the new Dynamic Duo category. This nomination highlights the outstanding commitment and impact of franchise partners Sobia Farooq and Shahid Shoeb since launching their operation in 2022.

Building a Community-Centred Business with Purpose

Since becoming the first franchise partner of the award-winning CareYourWay brand, the Hertfordshire team has rapidly established a strong presence in their local community. Combining Sobia’s professional nursing background with Shahid’s legal expertise, they have developed a care business that exemplifies compassion, operational excellence, and professionalism.

Cultivating a Culture Rooted in Care & Teamwork

From their Hertfordshire base, Sobia and Shahid have assembled a dedicated team focused on delivering personalised, high-quality care. Central to their success is a workplace culture that values family principles, nurtures employee wellbeing, and encourages continuous personal and professional growth—all aligning with the wider CareYourWay ethos.

Their commitment to excellence has driven notable growth and an enviable reputation for delivering exceptional care and support to clients and staff alike.

Acknowledging Dedication and Impact

The recognition as finalists is a testament to Sobia and Shahid’s relentless dedication to building a people-first organisation that supports both those receiving care and the careers of their team members.

Sobia Farooq said:

“We’re deeply honoured to be recognised as finalists in the British Franchise Awards. This journey has been one of incredible teamwork, passion, and resilience. Every member of our team plays a vital role, and this recognition belongs to all of us.”

Shahid Shoeb added:

“We are proud to have created a business where care, culture, and community come first. Being a finalist is a reflection of our values, our people, and the impact we strive to make every single day.”

About the British Franchise Association & the Awards

The British Franchise Association (BFA) is the UK’s leading authority on franchising, dedicated to promoting ethical business practices and high standards. Founded in 1977, it supports businesses and individuals through accreditation, education, and expert guidance.

The 2025 awards feature 56 finalists, with 37% of entries coming from brands new to this year’s competition. Winners will be announced at a black-tie dinner in Telford on 6th November 2025, following the BFA’s annual conference.

Gillian Morris, UK Head of Franchise at HSBC UK, commented:

“My warmest congratulations to all the finalists in this year’s British Franchise Awards. It’s certainly not an easy task but shortlisting the entries and choosing the finalists is one of the highlights of my year. As ever, there are some brilliant businesses amongst this year’s entrants. They really do represent the best of British franchising, and I look forward to seeing them all at the awards ceremony in November.”

Pip Wilkins, Chief Executive of the BFA, added:

“Our huge congratulations to CareYourWay Hertfordshire and all our finalists this year. As ever, the entries were very strong, and we commend each and every one of them for their efforts over the past 12 months to do more and to do better. Our members and their franchisees are the backbone of the BFA, upholding the ethical values of the association and we thank them for their commitment. The winners will be announced at our awards event in November, when the best in UK franchising come together to celebrate success. We look forward to seeing CareYourWay Hertfordshire there on the night and wish them the very best of luck.”

For more information about the British Franchise Association, please visit www.thebfa.org.