Award-winning franchise leadership, featured on BBC Spotlight South West.

CareYourWay was proud to recently feature on BBC Spotlight South West, following national recognition at the 2025 West Country Women Awards, where Anna Potgieter, Head of Brand and Marketing, was named Employee of the Year.

The regional TV appearance marked an important moment for CareYourWay, providing a platform to highlight the organisation’s award-winning leadership, its commitment to raising standards in home care, and the values that underpin its growing franchise network.

Sharing the CareYourWay story.

Filmed at the BBC studios in Plymouth, the interview began by recognising Anna’s award win before moving into a wider discussion about CareYourWay’s journey, its people, and the home care sector more broadly.

Anna spoke about her role within the business and the work that takes place behind the scenes to support franchise partners, local care teams and the individuals they care for. Recently celebrating two years with CareYourWay, she reflected on how strong leadership, clear values and shared standards play a vital role in delivering consistent, high-quality care across the network.

A franchise model built on quality and consistency.

The conversation also explored CareYourWay’s transition into franchising in 2021 and how this model supports sustainable growth without compromising on care standards.

By empowering local franchisees to deliver care within their own communities — while being supported by a robust central framework — CareYourWay continues to strengthen its reputation as a provider focused on quality, compliance and continuous improvement. This approach ensures that every franchise benefits from shared expertise, clear guidance and a unified vision for outstanding care.

Championing the care sector.

The interview provided an opportunity to shine a light on the wider care sector and the dedication of care professionals across the UK. Anna highlighted the skill, compassion and commitment required to support people to live independently in their own homes, reinforcing the importance of recognising and investing in the care workforce.

This message reflects CareYourWay’s ongoing commitment to supporting franchisees and care teams to deliver care that goes beyond minimum standards.

A proud moment.

Appearing on BBC Spotlight South West was a valuable opportunity for CareYourWay’s mission, values and people to be heard by a regional audience. It reinforced the organisation’s position as a growing, award-winning care franchise led by passionate individuals who are committed to raising standards across the sector.

Following her award win, Anna has also been appointed as an Ambassador for the West Country Women Awards, helping to encourage greater participation and recognition across the region—particularly among younger professionals considering careers in care.

CareYourWay would like to thank the BBC Spotlight South West team for the opportunity to share its story and celebrate the people behind its continued success.