About us

_{Learn about the team behind CareYourWay Norwich and our commitment to delivering a person-centred, dignified care service in and around Norwich.}

Meet the Team

About CareYourWay Norwich

CareYourWay Norwich offers person centred, compassionate, respectful and dignified service to clients and their families across Norwich and the wider area.

Our goal is to deliver an outstanding care service via home care services, dementia care, overnight care and more, that in turn makes a positive difference to local people's lives everyday.

Home Care

Award-winning, high quality home visits that empowers independence and quality of life.

Live-in Care

Excellent live-in care that truly supports individuals to remain independent and happy at home.

Overnight Care

Specialist overnight care for individuals who may require assistance during the night.

Meet the Team

Sobia Farooq

_{Director & Nominated Individual}

With over 10 years of nursing and care experience within her field, Sobia has had a life-long commitment to providing the highest standard of service in care. Dedicated to providing an outstanding quality of life for those living at home, and empowering those within the local community, Sobia's passion, dedication and commitment to setting industry standards has informed the quality of service provided into the Hertfordshire & Harpenden area.

Recognising the importance of working with it's local community, Sobia's desire to work with local businesses to combat loneliness and isolation, whilst greatly improving local care standards, has set a precedent for care. As a key member within the Norwich care community, Sobia aims to raise the bar within the national standards of outstanding care at home.

Sobia Farooq says:

I decided very early on that I wanted a career in Nursing. Once qualified, I worked in Cardiology before moving on to become a Specialist Community Public Health Nurse. From a young age, I realised that my purpose in life was to help people, and this was my vocation.

After 10 years of being a qualified nurse, I understand the values of compassion, courage, communication, competence, care and commitment. In my view, these are the most important values when providing care. With these values and my experience as a Nurse, I am confident that through CareYourWay Norwich, I will be able to contribute to the delivery of outstanding home care.

After extensive research, we chose to join the CareYourWay community, as this allowed us to adopt and implement the brand ethos, which is second to none when it comes to achieving excellence and providing outstanding care.